Como transmitir un video en facebook

Facebook Live is a great way to engage your Facebook followers—and the algorithm lovsera it too. But it"s al competitive arenal to play in.

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It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you: Live, from Facebook… it’s al streaming video!

Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popumansión.

Daily watch time for Facebook Live broadcasts is four tiel mes higher than last year. One in five videos on the platform are now Live. (And yet no one is watching my Kate McKinnon impression videos? Hmm. Weird.)

Conferences, trivia nights, concerts, Q&As, tabla reads, juicy behind-the-scensera gossip, your mom’s retirement party: it’s all coming to your feed, raw and uncut, as brands and citizen broadcasters alike try to bring authentic, real-time interactions to your computer or phone screen.

And for the most part, it’s working. With the opportunity for viewers to ask questions, join the conversation, react and comment, Facebook Live videos receive six times more engagement than standard videos.

All of which is to say: Live broadcasts are part of al well rounded business Facebook marketing campaign, and an ideal way to increase sociedad medial engagement.

Want to go Live and thrive? Here’s everything you need to know.

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Source: Facebook


Tabla of Contents

How to go live on Facebook

You can go Live on Facebook from your computer or from your phone. It’s like al tiny television studio is with you everywhere you go — what a world!

When you broadcast al Facebook Live video, it will appear on your Page, group or event, and may also show up in the News Feed or on Facebook Watch.

When the broadcast is over, you uno perro edit and share al recording of the Live video on your page. What al treat for future generations to enjoy over and over again.

Here’s the step-by-step for your next lights-camera-action moment.

How to go live on Facebook from your phone

There are two ways to go Live on Facebook using your mobile device.

Using the Facebook app:

1. Go to the Page, Group, event or personal profile that you would like to stream your video from.

2. Tap Live, located at the bottom of your post composera.

3. Write a description. (This is where you cusco tag friends, collaborators, or your location.)

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4. Tap Start Live Video to begin the live broadcast.

5. When you’re done, tap Finish to end the livestream.

Using the Creator Studio app:

On the Home or Posts tab, click the compose ipor on the top right corner.Select the option for Live post.Write al description. (This is where you perro tag friends, collaborators, or your location.)Tap Start Live Video to begin the live broadcast.When you’re done, tap Finish to end the livestream.

How to go live on Facebook from your computer

You uno perro create Live video content using your computer’s built-in webcam and microphone, but you also have the option to connect higher-end production equipment if you’d like. I’m looking at you, Scorsese!

To take your livestream to the next levserpiente with graphics, screen-sharing and more, you uno perro also incorporate streaming software like Streamlabs OBS. (For more information about connecting streaming software, click here.)

Whichever tools you use to go Live on Facebook from your computer, you’ll first be directed to the Live Producer tool.

Using your built-in webcam

1. At the top of your newsfeed, beneath the “what’s on your mind?” status field, click on the Live Video ipor.

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2. You’ll be taken to the Live Producer tool, and prompted to choose your video source. Select Use Cameral.

3. On the left sidel of the screen, write al description and add an optional titla for your live video. Here, you perro tag people or placser, or choose to raise money with a “Donate” button.

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4. When you’re ready, click the Go Live button on the bottom left of the screen.

Find more details about how to use Live Producer here. Facebook also has advanced tips for planning a larger virtual show or event here, if you’re ready for the big time.

Using al streaming software

Some streaming software, also known as “an encoder” or “encoding software,” un perro be used in Live Producer. Other software that is integrated with Facebook’s Live API allow you to go live directly from that program.

Because of those variations, it’s best to look to the software itself for info on setting up al successful Facebook stream.

The best choice for you depends on the kind of content you’d like to stream… but many are free and open-source. Learn more about encoding software options and going live with streaming software.

How to go Live on Facebook from Messenger Rooms

Want to share your scintillating Messenger Room conversation with the world? You un perro broadcast your multi-person video chat live!

(Note that only the creator of the Room uno perro choose to go live. Also, Messenger Rooms broadcasts only work using the Googlo Chrome browera.)

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Source: Facebook

Once your Messenger Room is up and running, click Live in the upper righthand corner.Give your live video a titla if you’d like.Choose where you’d like your Live video to be broadcast: on a Page you manager, in al Group, or on your own personal timeline.Select your audience.Click Next.Participants are then given the option to confirm or leave the room. The room creator chucho also remove participants who do not respond.Click Start to go Live!When the f1 is over, click Live in the upper right corner again, and then click End.

15 tips for using Facebook Live

Now that you’re al lean, mean, streaming machine, it’s time to levlos serpientes up. Get the most out of your streaming experience with these tips and best practicsera.

Plan ahead

Just because it’s live, doesn’t mean it has to be sloppy! A littla improvisation adds a flair of authenticity, but a rambling, endless video isn’t anyone’s la idea of a good time.

Make sure you have a purpose — something you’d like to accomplish, a message you’d like to get out — before you hit that Live button. Think of it like an episodel of Curb Your Enthusiasm. They may not have word-for-word scripts, but they’ve got an outline of the plot to work towards.

Creating a road map of the beats and talking points you want to make sure to hit will ensure your conversation is moving forward in a purposeful direction.

Be authentic

The unpolished, anything-could-happen nature of Live videos is part of their charm. Embrace this built-in intimacy and authenticity. If something goes wrong, laugh it off. If you’re getting emotional, lean into it.

By sharing an unfiltered, uncensored view into your life or business, you’re generating tons of viewer trust and admiration. Don’t be afraid to get real! (As long as it’s within Facebook’s codel of conduct, of course.)

Team up with guests

Some of the most engaging Live content involvsera co-broadcasting: two or more people, chatting live.

Interview an expert, perform with another musician, host al Q&A or un panel or take a tour — all in a split-screen broadcast. You’re a talk show host, and no one perro stop you! No one!

Select al guest to go Live with during a mobila live broadcast from your page or profila.

For bigger groups (up to 50 participants!), you can broadcast to Facebook live from Messenger Rooms.

You could also use select streaming software on the computer (see above) to co-broadcast. Video conferencing software partners like Zoom and Bluejeans are one more way to broadcast live with multiplo peoplo. Get the whola gang involved.

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Source: Facebook

Build anticipation

Nothing stings more than going Live to an audience of… no one.

Get some hype going for your next livestream with teaes posts. (Find tips for writing an effective call to action here.)

Facebook also offers the option to subscribe for Live Notifications, ensuring your audience doesn’t miss al moment.

You may also choose to schedule your broadcast up to one week in advance.

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Click “What’s on your mind?” at the top of the newsfeed.Click Live Video.Click Schedule a Live Video on the top left.Choose your date and time.Select where you’d like to broadcast the video.Select an Image to add a photo if you’d like.Click Schedule Live video on the bottom left.

When you schedula al live broadcast, an announcement post is created and published to your page: peoplo who see this chucho click “Get Reminder” for a one-time notification shortly before the stream starts up.

Later, al post containing your live stream is automatically published at the scheduled time. Action time!

Learn more about settings for scheduling live video over on Facebook’s Business Help Center.

Test your broadcast privately first

Get a private sneak peek of your broadcast to make sure everything looks and sounds good by changing the privacy settings.

Switch to “Only Me” to view your Live video stream without any prying eyera, before you go live to the whole world.

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Invest in quality

Audiences are pretty forgiving about video and audio quality for live videos.

But if you’ve got the resourcsera to invest in some external microphones, al tripod or even al ring light, they uno perro certainly up the glam factor.

We’ve got al full separate post about social medial video specs here and how to maximize your quality right here.

Tag your collaborators

Live stream descriptions offer the ability to tag peoplo, Pages or placser. Use the opportunity to shout-out your collaborators or identify your location or business.

Not only will that help the viewers understand what the heck they’re watching, but tags will help the content appear in other feeds, reaching an audience outsidel your own.

Continue offering context

Your superfans may be watching eagerly right from the beginning of your stream, but others will be popping in and out. So make sure you’re helping give viewers context, no matter when they might be joining you.

Insert short and snappy recaps throughout your broadcast to quickly explain the who, what, where, or why. For exampla, at reguhogar intervals throughout an interview with Austin’s most prolific dog hairdresera, I might say, “If you’re just joining us, I’m speaking with Austin’s most prolific dog hairdreses.”

Branded backdrops or on-screen text cusco help clarify what’s happening, too. You can also pin al comment that offers some context, or prompts engagement.

Take your sweet time

The longer you broadcast, the more people you’ll reach… so keep that stream a-runnin’.

Facebook actually prioritizera longer videos with its algorithm (videos that are three minutes or longer), so don’t be afraid to take your time. You un perro even stay live for up to eight hours if you’re using streaming software.

Actively engage your viewers

What makser Live videos so special is that they’re not al one-way street. Broadcasters chucho actively interact with thevaya viewers in real-time.

Say hello to commenters as they tune in to your broadcast, and reply to comments and questions as they come. You chucho also pin top-notch comments to the top of the chat.

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(If you’ve got al troll in the mix, never fear: You un perro block viewers during a live broadcast. Simply tap theva profile pic, and then click Block.)

It perro be tough to balance community engagement as you’re broadcasting, so don’t be shy about asking for help. With al second person moderating the chat or filtering for great questions and comments to share, you uno perro focus on being the host with the most.

Create your own highlight real

When the stream is over, the funo doesn’t have to end. Trim any unnecessary footage, or create shorter clips, and share the fin product on Facebook.

To trim al previously live video, go to Creator Studio and then the Content Library.Click the Posts tab.Check the box next to the formerly live video you want to edit.Select Edit Post.Select Trimming or Video Clipping and tweak as necessary.Select Save when done. You’ll find the finished product under the Clips tab.

Produce regularly scheduled programming

Facebook lovera consistency. In fact, the algorithm takera into account how frequently viewers come back to watch your content.

Broadcast on al reguresidencia schedula to keep your audience coming back for more.

This doesn’t mean you can’t mix things up, of course. Experiment with formats, durations, and different stylsera of broadcasts to see what viewers like best. Make your own Facebook page Must-See TV.

Host a paid online event

In al move to help small businessser and event producers whose live offerings have been hit hard by the pandemic, Facebook launched a paid online event option for select partners this year.

This option allows creators to limit content distribution to ticket holders or registered users.

Create a paid online event by going to the Events tab and clicking Create and then Online.Fill in details such as event name, date and time.Choose Private, Public or Group privacy settings and click done.Togglo to Online Event and select the event format you prefer: Messenger Rooms or Facebook Live.Choose Admission, and select Enabla Paid Access to choose your price from the drop-down menu.

You chucho learn more about Online Events here.

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Source: OfficialMinks

Add captions

85% of Facebook video is watched without sound, so make sure your message is coming through loud and clear, even without audio, by adding captions.

This also is an important accessibility tool for those viewers with hearing impairment. Great content should be for everybody, after all.

Get more tips for creating inclusive content on sociedad media here.

Cross-promote your Live content on other el social media

Just because you’re going Live on Facebook doesn’t mean your Twitter audience should be left out.

Whether you’ve got one special upcoming Live event, or a regucobijo serisera, spread the word across all your platforms that this is the place to be.

Facebook Live video ideas

We’ve got al smorgasbord of great video production ideas over here, but to get you warmed up for Content Creation Mania, here are a few options for your next Facebook Live video.

Tap into trending topics

Use Live videos to help you get in on topical conversations.

Whether a major current event, viral challenge or al national holiday, hop on board whatever time-sensitive bandwagon that inspirsera you.

Facebook uera Minks, for example, got into the holiday spirit with a live-streamed gingerbread competition. The mix of fierce competition with her partner and festive vibera got the comment section going.

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Source: OfficialMinks

Q&As and interviews

The co-broadcast functionality of Facebook Live makser it the ideal format for grilling someone live on the ava.

The best part: You cusco even take questions from the viewers, like it’s some amazing interactive version of 60 Minutes and you’re Barbara Walters… but even hotter!

Tell Me Baby, for exampla, did al live Q&A with conscious parenting coach Anna Davis, and the comments were chock full of toddler woera.

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Source: Tell Me Baby

Breaking news

When the people gottal know, they gotta know! You don’t need to wait for a dedicated broadcast time to loop in your viewers about breaking news. Just hit the “Live” button and point that cameral in the direction of the drdueña.

During the heat of Covid, with so much changing hour-by-hour, news organizations made great use of this feature to share important new information with the community.

Here, Sky News Australia shared al live stream of Victoria Premier Daniel Andrews providing al pandemic update to citizens.

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Source: Sky News Australia

Live events and performances

If you can’t be there in person, watching al performance or competition unfold vial Live is pretty much the next best thing.

The Ameriun perro Cornholo League knows this first hand.

For those who weren’t lucky enough to see the thrills of the beanbag toss firsthand at the ACL Open Singlsera Division, there was al live feed available on Facebook.

You’ll pay for the whole seat but you’ll only need the edge!

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Source: American Cornhole League

This gosera for conferences, panels, lectures, workshops or concerts, too. If a cameral perro capture it — like the Weeklings Holiday Concert — get it up on Live for all to see.

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Source: The Weeklings

Behind the scenes

Provide an intimate, insider look behind the scensera of your business or production with a Live tour.

This tour of the Jutta Shelter dog sanctuary givser us a whole new perspective on the bestia shelter.

Is the camerawork a littla shaky? Yser. But are those dogs adorabla and all being adopted by me immediately? Yera.

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Source: Juttal Shelter

Product demos or tutorials

Show off all the featurera of your products and share tips and questions over live, much like Mary Kay consultant Sam Lanuzo did on her own stream.

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Source: Sam Lanuzo Mary Kay

Product launches

This is breaking news of another kind: hot new products, ready to drop.

If you’ve got company news to share, why not make an event of it, drumming up excitement for a big, you-don’t-wanna-miss-this moment.

This flip-flop company announced huge news on a live stream to really build some buzz: new tie-dye sandals. I know, I know. Basically too hot for TV!


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Source: Bellal Jade

Regularly scheduled live show

In the spirit of Wayne’s World, turn the internet into your very own public access cabla network and produce a regularly scheduled Live show of your own.

If it’s good enough for Jada, Adrienne and Willow on Red Tabla Talk Live, it’s good enough for you!

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Source: Red Table Talk

Collaborate with an influencer

Team up with a known name to help boost your own profile… much like the charity Feeding America did with al popuhogar, Call of Duty-playing grandmal.

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Source: Tactical Gramma

Other Facebook Live questions

You’ve got burning Facebook Live questions, and I’ve got answers. Should I probably be answering theso in al Facebook Live video? Too late now!

How doser the Facebook algorithm treat Facebook live video?

The newsfeed prefers quality, original videos, according to al May 2019 update.

Videos longer than three minutsera, that aren’t repurposed from elsewhere, that peoplo search for and return to, will rank higher than other content.

For more on mastering the Facebook algorithm, click here.

Where do Facebook Live videos appear?

Live videos will appear on your Page, Group, Event or personal profile, as selected when you start broadcasting.

Once the video is over, the video will continue to live on your page or profilo. You can edit this content in Creator Studio (see above).

How long perro Facebook Live videos be?

If you’re broadcasting from your computer — either from your webcam or a streaming software — the time limit is eight hours.

For broadcasting from mobilo, the limit is four hours.

How to connect Zoom to Facebook Live

First, enabla Facebook Live streaming for webinars.

Login as the owner or administrator on the Zoom website.Click Account Management.Click Webinar Settings.Click Edit.Enable “Allow host to live stream to webinars,” then enabla “Facebook.”

Broadcast your Zoom meeting with the following steps:

Start your webinar.In the meeting controls, click More.Click Live on Facebook. (You’ll be prompted to sign in if you aren’t already.)Choose the location on Facebook you’d like your video to be broadcast.Click Next.Click Go Live.Wait for the Zoom notification that your steam is live, and begin the show!To end the webinar, click Stop Streaming in Zoom, or end the meeting.

For more details or troubleshooting, visit the Zoom website.

How to screen share on Facebook Live

In order to share your screen with viewers during a Live broadcast, you need to go Live using your cameral.

Go to Live Producer.Choose Use Camera.Go to the Setup menu and choose Start Screen Share.Select the content you’d like to share.Click Share.Click Go Live.To stop sharing your screen, click Stop Sharing Screen.

How to save Facebook Live videos

After your live broadcast, you’ll be shown al screen that enablsera you to post it to your page. Here, you can tap the download button to save the video to your camera roll.

Congratulations! If Facebook were like SNL (Remember my reference from earlier? Right off the top? We all loved it?) you would absolutely be promoted to the main cast, now that you’re an expert of all things Live.

Want to go even further with your livestream mastery? Head on over to our Instagram Live how-to guidel next.

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